Loyalty & Revenue Design
Is your loyalty program truly driving growth — or just activity?
How does it connect to your customer onboarding experience?
Is it consistent across sales channels — and do you want it to be?
Are you accounting for your program correctly?
These are the right questions — because most retailers are leaving money on the table. Too often, loyalty programs operate in isolation: disconnected from sales, disconnected from the customer experience, and disconnected from the story your brand is trying to tell.
I help retailers rethink loyalty as a full-funnel experience, not a discount strategy. We’ll look at how your program integrates with data, design, and daily operations — and we’ll build the framework to make it measurable.
Together, we’ll evaluate and strengthen:
Customer onboarding & segmentation: how new customers are welcomed, tagged, and nurtured.
Program structure: Points-for-Prizes vs. Universal Store Credit — or something more adaptive.
Cross-channel consistency: aligning your in-store, online, and delivery customer journeys.
Reporting & ROI tracking: understanding true program cost, participation, and profit lift.
Brand alignment: ensuring every message, reward, and touchpoint reinforces your story.
The goal is simple: turn loyalty from a marketing expense into an operational asset — a system that generates data, deepens relationships, and drives measurable revenue.
Smart loyalty builds habits — not discounts.
Ready to make your loyalty program work harder for you?